Christine Coletta, is the co-owner of Okanagan Crush Pad, a family-run winery located in Summerland, BC. Christine was introduced to wine through her work in Vancouver’s restaurant industry. In 1990, she was offered a job to revitalize British Columbia’s tiny wine industry, and spent nine years as the founding executive director of the BC Wine Institute and Wines of Canada, where she played a key role in establishing the region’s appellation system and growing market share. Christine then spent 14 years consulting in the field of marketing, branding and communications and had the privilege of working with many global and domestic wine brands including Wines of Australia, Wines of Chile, and the Washington Wine Commission. Today, Christine and Steve run the 45,000 case Okanagan Crush Pad winery, an innovative custom crush model, manage their own brands Haywire, Narrative and Free Form and own and farm 400 acres of land in Summerland and Oliver, BC. Christine is widely acknowledged as a driver for change and betterment in the wine sector has been recognized with several awards for her work.