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Winery Registration

The annual World of Pinot Noir is a general consumer and industry event that takes place at the beautiful Ritz-Carlton Bacara in Santa Barbara, CA and is preceded by a Winemakers Technical Symposium where winemakers can evaluate wines and learn from one another. More than 3000 attendees and 200 wineries participate in seminars, focused tastings, dinners, and more.

MARCH 5 - 7, 2020
3000+
ATTENDEES
200+
WINERIES
1
EPIC EVENT

WINERY PARTICIPATION 

GRAND TASTINGS

Friday Grand Tasting: March 6, 2:30 - 6pm
The expected attendance is 450 - 500 guests. Includes two pouring passes, additional passes must be purchased in advance.

Saturday Grand Tasting: March 7, 2:30 - 6pm
The expected attendance is 800 - 1000 guests. Includes two pouring passes, additional passes must be purchased in advance.

ADDITIONAL MARKETING OPPORTUNITIES

We encourage brands to participate in several opportunities we make available for additional exposure. These include:

  • Opening Night Party
  • Trade & Media Room
  • Rosé Party on the Bluff

OPENING NIGHT PARTY

Thursday, March 5
Wineries are welcome to purchase tickets to the Opening Night Party to kick-off WOPN 2020 and network with fellow peers.

GRAND TASTING PRICING

DOMESTIC WINERIES:

Early-Bird Registration
August 26 - November 30
$475
Late Registration
December 1 - January 18
$575

INTERNATIONAL WINERIES:
Grand Tasting Registration is free of charge

All pricing is per table, per night

GRAND TASTING ELIGIBILITY

CALIFORNIA WINERY:
Friday OR Saturday Tasting

DOMESTIC WINERY OUTSIDE OF CA:
Friday AND Saturday Tasting

INTERNATIONAL WINERY:
Friday AND Saturday Tasting

OPENING NIGHT PARTY PRICES

Single ticket: $115
2+ tickets: $95

*A processing fee of 2.9% + $0.30 will be applied to all transactions

winemaker's TECHnical SYMPOSIUM

Technical Symposium 2020 is SOLD OUT
If your brand is already registered for Tech, you can still add additional attendees by emailing info@wopn.com.

WOPN wineries participating in the Friday or Saturday Grand Tasting are invited to participate in Tech. The Technical Symposium - March 3-5, 2020 - is an opportunity for winemaking and production teams to get together and learn from one another.

During the 2.5 days of Tech, participants will evaluate 2019 Pinot Noir wines in a peer setting. Winemakers, enologists, cellar crew, vineyard managers and others in your winemaking production team are invited and encouraged to attend. What about your winemaking colleagues across the globe? Any international brand participating in WOPN can sign up their winemaker for a complimentary Tech registration. We endorse worldwide collaboration and learning.

New in 2020, just 36 wineries will present a wine, which will have a full analysis by our tech lab partner, Enartis Vinquiry. Samples are limited to the first 36 wineries who sign-up. Due to your feedback from 2019 Tech, the goal is to provide plenty of time to fully discuss these wines and give you time to network with your colleagues. After the 36 winery limit is reached, registration will be closed other than additional participants from your team.

Wineries are asked to submit a wine that everyone can learn from. This can be an experiment, a problem wine, a wine that went incredibly right or something that is just unique and interesting to share amongst your winemaking associates.

Dates: March 3-5, 2020

Location: Alisal Guest Ranch and Resort

 

Sign up for the winemaker's Technical Symposium as part of the winery registration process.

SYMPOSIUM PRICING

First Attendee: $550
Additional Attendees: $495 each

Includes:

  • Full analysis of one 2019 sample by Enartis Vinquiry (core, 4EP/4EG, phenolics, PCR panel – value of $400)
    • One wine sample per brand, available to the first 36 wineries
  • Two days of in-depth tasting and winemaker discussion of 2019 Pinot Noir samples
  • Delicious, fresh meals catered by the Alisal Guest Ranch and Resort (2 breakfasts, 2 lunches, 2 dinners), wine and beer

Guest ticket: $350 per person

  • Guests will be included in all meals and have free time during the symposium seminars

*A processing fee of 2.9% + $0.30 will be applied to all transactions

WINERY ASSOCIATIONS - VINEYARD DESIGNATES - IMPORTERS

Winery Associations, Vineyard Designates and Importer tables add another touch-point to World of Pinot Noir attendees. These organization tables increase regional awareness and create a cost-effective way for non-participating WOPN wineries to showcase their brand. Increased exposure of Pinot Noir producing regions creates another layer of wine education and content for both consumers and the industry.

ASSOCIATION PRICING

DOMESTIC ASSOCIATIONS:
1 table: $750
2 tables: $1200

INTERNATIONAL ASSOCIATIONS:
1st table: no fee
2nd table: $750

Table fee includes both Friday and Saturday Grand Tastings

*A processing fee of 2.9% + $0.30 will be applied to all transactions

© 2019 WORLD OF PINOT NOIR. All rights reserved.
World of Pinot Noir
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