Winery Registration

The team behind the annual World of Pinot Noir (WOPN) event has been working diligently to pivot, spin and rebound through the ever-changing COVID-19 regulations with one key thought in mind – the health and safety of our patrons, partners and staff. For this reason, the 2021 World of Pinot Noir celebration in its traditional marquee event at the Ritz-Carlton Bacara will not happen.

We plan to celebrate by making March 2021 a month-long celebration of the World of Pinot Noir (WOPN). The mission of our organization stays the same – to bring Pinot Noir producers from the most exceptional and unique regions in the world together with enthusiasts to celebrate this notable grape variety – and we invite you, our WOPN wineries, to look at how you want to participate in our 2021 programming.

Celebrating its 21st year, the World of Pinot Noir will be highlighting notable Pinot Noir regions throughout the month of March and beyond, via online content and virtual engagement opportunities. There are multiple participation options for guests:

  1. WOPN Wine Month – Throughout the month of March, WOPN wine enthusiasts will have the opportunity to engage with participating wineries through various platforms. Details of each will evolve with member winery participation.
    1. WOPN Virtual Seminars - Weekly seminars featuring dedicated regions/AVA's or a select group of wineries
    2. Facebook and Instagram Live interactions, winemaker, sommelier and media hosted
    3. Social Media Takeover Tuesdays – Highlighting specific brands with up close and personal interactions, direct from the winery
    4. Virtual WOPN Lunch or Dinner – Join a winery/restaurant for a multi-course meal at home with curated wine pairing
  2. WOPN Wine Case (12 bottles) – Purchase a case of wines curated by the WOPN Sommelier Team and join virtual seminars to learn from the winemakers themselves about the wines.
  3. Virtual Silent Auciton – Join us for our acclaimed large format Silent Auction and bid on premier Pinot Noir and experiential lots.
  4. The WOPN Connoisseur – Continue to explore WOPN wine through a dedicated ecommerce opportunity, exclusive to WOPN wine enthusiasts and direct from participating wineries.
  5. VIP Experience - When the timing is right and our regions re-open, we will host a WOPN curated weekend itinerary in featured West Coast Pinot Noir regions.
    1. A VIP Experience – physically distanced with 10-12 couples per weekend (multiple VIP tours may coincide based on demand)
    2. The weekend itinerary will include a three-night stay at a host hotel, welcome reception, hosted Pinot Noir dinners, a tour and regional seminar at a featured winery, a case of Pinot Noir wines, a WOPN wine seminar and much more

    As a WOPN Winery you may choose a variety of ways to participate. Your participation will secure your inclusion in the WOPN Wine Month marketing campaign and supporting activities that follow. If you have questions or want to connect, please contact us at info@wopn.com or at 805-489-1758.

WINERY PARTICIPATION 

Winery Participation Options

Marketing Tier – Join the WOPN 2021 campaign! Enjoy a profile about your brand on the worldofpinotnoir.com website, inclusion in email marketing and featured in social media content throughout the first half of 2021. A silent auction donation of at least one magnum is requested.

Association Sponsorship* – If you represent a winery association, are part of a winery association or want to pull together a group of wineries to work with the WOPN team on a curated experience, please contact us! Participating winery associations can also tap into the WOPN team to develop a pre or post virtual seminar featuring a specific region. We can tailor the audience to be media, trade or consumer facing to connect you to the WOPN network. We have lots of ideas, as do you, and we want to collaborate on helping you create success.

Seminar Participant* – Wineries at this level will receive all the benefits of the marketing tier and be included in one seminar. A spokesperson (physically and/or virtually) and a donation of up to 2 wines (up to 12 bottles of each wine) is required.

Dinner Participant* – Wineries at this level will receive all the benefits of the marketing tier and be included in one dinner. A spokesperson (physically) and a donation of up to 2 wines (up to 12 bottles of each wine) is required.

Host Winery Lunch and Seminar* – Serve as the host winery for a regionally focused tour, seminar and lunch. Your team will be asked to support the event from set-up to break down and you will work with the WOPN team to create a regionally focused vineyard tour and seminar featuring at least three additional wineries. Wineries at this level will receive all the benefits of the marketing tier.

Host Winery Dinner* – Serve as the host winery for a dinner focused on your brand. We ask that you present a dinner themed on a special WOPN experience. This may include library wine selections, vertical or horizontal wines, a special chef, local food purveyors and more. This is your opportunity to own a special experience. Wineries at this level will receive all the benefits of the marketing tier.

Let's connect and brainstorm to create a win win opportunity!

*A limited number of wineries are available at these levels. WOPN will evaluate based on a first-come basis and based on the itinerary curation of the VIP experience.

TIERED PRICING

WINERIES OPPORTUNITIES:

Marketing Tier
From December 2 Until Sold Out
$400
Association Sponsorship*
From December 2 Until Sold Out
$1500
Seminar Participant*
From December 2 Until Sold Out
$650
Dinner Participant*
From December 2 Until Sold Out
$650
Host Winery Lunch & Seminar*
From December 2 Until Sold Out
$1000
Host Winery Dinner*
From December 2 Until Sold Out
$2000

*A limited number of wineries are available at these levels. WOPN will evaluate based on a first-come basis and based on the itinerary curation of the VIP experience. 

 

*A processing fee of 2.9% + $0.30 will be applied to all transactions

WINERY ASSOCIATIONS - VINEYARD DESIGNATES - IMPORTERS

If you represent, are part of a winery association or want to pull together a group of wineries to work with the WOPN team on the passport experience let’s connect. Participating winery associations can also tap into the WOPN team to develop a pre or post virtual seminar featuring a specific region. We can tailor the audience to be media, trade or consumer facing to connect you to the WOPN network.

The Association Sponsorship fee does not include the fee for the featured wineries within that region. Any featured wineries selected by the Association will need to register at the Marketing Tier level.

ASSOCIATION PRICES

Sponsorship: $1500

*A processing fee of 2.9% + $0.30 will be applied to all transactions

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